Case Study 3

Independent Wealth Management client logo

IWM Website Redesign

Complete mobile-first re-design from visuals, navigation, and purposeful calls to action, to layout and user flow.

Advisor Designs' Home page redesign for IWM


Independent Wealth Management has extensive experience helping individuals and families to make their financial dreams come true.

Working closely with the the IWM team, we crafted a thoughtful custom designed website that is flexible and true to the essence of IWM, and easily usable on desktop, tablet and smart phones alike.

Client Testimonial

“Ben challenged us to be open to new ideas but also was patient as we were strongly opinionated about specific criteria. Our site was completed on time and on budget. We highly recommend Ben and Advisor Designs.”
Advisor Designs' client, Jay Berger, CFP®
Jay Berger, CFP®
Independent Wealth Management


A re-imagined website designed around an existing logo. We modernized the color palette, created new visuals, layout, and user flow.

Mobile-responsiveness was the #1 design priority in our work with Independent Wealth Management, and that’s exactly what we accomplished.

Advisor Designs' Team page redesign for IWM


Team Member page

A clean headshot and concise copy offers visitors a clear picture of a team member before ever meeting in person.

Advisor Designs' Services page redesign for IWM


Services page

Independent Wealth Management prides themselves in their ability to attract and engage a cross section of Michigan individuals and families. It was important to showcase their service offerings and expertise.

Advisor Designs' Blog page redesign for IWM


Blog page

Self-publishing online gives search engines more content to crawl and index, thus reaching target audiences, and resulting in desired growth opportunities.

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