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Kaplan Website Redesign

Complete mobile-first re-design from visuals, navigation, and purposeful calls to action, to layout and user flow.

Advisor Designs' Website Redesign Case Study Home page


Kaplan Financial Advisors has extensie experience helping individuals and families to make their financial dreams come true.

Working closely with the founder, we crafted a thoughtful custom designed website that is flexible and true to the essence of Kaplan Financial Advisors, and easily usable on desktop, tablet and smart phones alike.
“I continue to receive compliments on my website. I really like how Advisor Designs made my brand stand out and organized my content. I engage Ben for website tasks I don't have time for and I'm always pleased with the result.”
Advisor Designs' Website Client
Eve Kaplan, CFP®
Kaplan Financial Advisors


A re-imagined website designed around an existing logo. We modernized the color palette, created new visuals, layout, and user flow.

Mobile-responsiveness was the #1 design priority in our work with Kaplan Financial Advisors, and that's exactly what we accomplished.
Advisor Designs' Website Redesign Case Study About page
Advisor Designs' Website Redesign Case Study Services page


About Eve page

A clean headshot, and concise copy, combined with informational videos offers visitors a clear picture before ever meeting in person.


Services page

Kaplan Financial Advisors prides themselves in their ability to attract and engage a cross section of New Jersey individuals and families. It was important to showcase their service offerings and expertise.


Blog page

Self-publishing online gives search engines more content to crawl and index, thus reaching target audiences, and resulting in desired growth opportunities.

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